A brand is not what you say it is. It’s what they say it is.

– Marty Neumeier

Brand Packages

Custom Identity

This is for any new or existing business that understands the importance of positioning and putting their best foot forward.

  • • Initial Discovery Call
    • In-depth Brand Questionnaire
    • Primary, Secondary & Alternate Logos
    • Brand Mark(s)
    • Custom Design Elements
    • Custom Colour Palette
    • Custom Font Pairing
    • 4-6 Project Mockups
    • 2x Refinement Rounds
    • Brand Guidelines
    • Print-Ready (CMYK) Files (Vector files)
    • Web-Ready (RGB) Files (JPG and PNGs)

  • We’ll start with a chat, see if we hit it off and then dive right in. The brand questionnaire is not only great to get your directions succinctly down on to paper, but gives us a place to continuously refer back to and stay on track.

    I always kick start my design process with a creative brainstorm and sketch session, before whittling down all my experimentation into ONE concept for your logo. This ‘one-concept’ approach is a very intentional decision, informed by years of experience working with businesses like yours. Rather than overwhelming you with dozens of sketches, I choose the strongest concept and fully flesh it out, showing you real-time examples of how it can be applied across multiple touchpoints.

  • A new identity and brand guideline is a must to start but how do you get seen?

    This is why I have ‘The Launch’ package.

The Launch

Everything that is included in the “Custom Identity” plus a handful of collateral designed so you can hit the ground running.

  • • Initial Discovery Call
    • In-depth Brand Questionnaire
    • Primary, Secondary & Alternate Logos
    • Brand Mark(s)
    • Custom Design Elements
    • Custom Colour Palette
    • Custom Font Pairing
    • 4-6 Project Mockups
    • 2x Refinement Rounds
    • Brand Guidelines
    • Print-Ready (CMYK) Files (Vector files)
    • Web-Ready (RGB) Files (JPG and PNGs)

    + 3 x Brand Collateral*

  • As mentioned above, you get the full process of the custom identity package as well as working on selected design projects. Doing this now will allow you to launch your new identity immediately.

    I’ll pitch you various design mock-ups showing you how your new identity will flow through. This could be company stationery, office signage, car decals, uniforms, or promotional products. Need more of a digital presence – no problem. I can work on email signatures, social media profiles & banners, whatever you need, you can customise it your way.

    In this package, you’ll be able to finalise 3 designs which you will receive print-ready PDFs or JPGs ready for upload. Need printing, let me know and I can organise printing through my connections.

  • Need a digital presence? Check out the Website options.

Website

“more like a Wowsite”

For new or established business owners that want a website that makes a killer first impression and one that they understand how to update themselves.

Most website projects have already gone through my branding process, but occasionally I’ll work with a client that already has a super special and strategically aligned brand ready to go. Once your brand has been established, we can move onto your most important digital touch-point; your website.

I specialise in Squarespace websites and find that they’re the best launch for businesses that want to be able to update and tweak elements themselves. The basic template system is easy to use for any user.

Got a unique feature or requirement? Wordpress may be what you need. Not a problem – we’ll discover that in our initial chat.

The 1-pager

  • Fully functional website

  • 1 scrolling page outlining who you are and what you do. Will include “get in touch” form

  • Built-in stock library for all imagery

  • Basic meta descriptions

  • Back-end setup and social links

  • Domain connections or domain transfer

The Online Brochure

  • Fully functional website

  • 3-5 pages (eg. Home / About / Services / Gallery / Contact)

  • Built-in stock library or up to 5 images with 2 hours search included

  • Basic meta descriptions

  • Back-end setup and social links

  • Domain connections or domain transfer

The Advance

  • Fully functional website

  • 8-14 page site map

  • Everything in the Online Brochure package

  • 3+ hours of stock image search / 10 free images

  • Optional “Coming Soon” splash page

  • Blog setup & optimisation. (Categories, tags etc.)

The Smörgåsbord

This Smörgasbord has been created specifically for businesses that need a bit of everything. Whether you’re a start-up or an established business eager for a brand refresh, this package has got you covered.

If you’re in a position to proceed with 2 or more products, I’ll be able to dedicate time to focus solely on your projects. Booking them together allows for, 1. continuity (using the same designer). 2. It’s fresh in my mind (your new brand / website is the only thing I focus on). This will give you the Optimal Outcome.

Let us together customise a package specific to your needs.