PestLinc needed a brand that reflects the strength and expertise behind their services. The visual identity is bold and robust, symbolising reliability, professionalism, and confidence in every job. The icon was crafted to reflect a termite in the shape of a link, tying directly to the company name and its promise of connection and control. With a striking black and teal palette, the brand stands out in a busy industry, conveying stability, trust, and a clear point of difference.