CMA
Accessible Luxury Living
CMA needed a brand that reflected their commitment to luxury living without compromise. Strong, bold and confident, the custom-drawn CMA logo anchors the identity, while a refined monogram adds a touch of elegance and becomes a subtle signature across collateral.
The palette is clean and minimal, the typography a mix of modern sans serif with classy serif accents, giving every touchpoint a sense of sophistication. From the monogram pattern to every piece of branded material, the identity balances style with impact — just like the homes CMA builds. More Style. More Impact. isn’t just a tagline, it’s a promise the brand delivers at every level.
Scope:
Brand Identity
Brand Strategy
Tone of Voice
Brand Guidelines